Search results for "Antecedents to innovation"

UNDERSTANDING SUSTAINABLE INNOVATION ADOPTION IN THE FOOD SECTOR. THE PERSPECTIVES OF ENTREPRENEURS AND CONSUMERS

2021

In economic theory, innovation is a key tool for the growth of a company, allowing access to new markets and long-term sustainable development. Companies, driven by increased competition from global markets and unprecedented levels of interest in sustainable development practices, are seeking to implement more advanced sustainability practices and, at the same time, to maintain high-value products and services through innovation. Literature recognizes that companies adopting and developing innovations are more likely to thrive in highly competitive environments and that entrepreneurial figure, collaboration channels, and adopted marketing strategies play a fundamental role in these mechanis…